7 Reasons why small businesses need a website

Posted on: 29/03/19

In today’s world of tap, touch, slide and zoom everything is about being accessible online and to showcase what’s on offer. Your clients and customers are online and are trying to find more information about you and/or your business.

So why do you need a website?

1. You need an online presence

As a business you should have some sort of online presence as it allows you to interact with your customers and showcase your services or products. If you’re active on social media, you should be utilizing this to push potential customers to your website.

7 Reasons why small businesses need a website

2. Online means never closed

Your website is online and available 24/7 365 days of the year. Potential customers can visit you even if you’re closed, many people do their browsing on an evening after work researching their next buy or decide about a service. Why wouldn’t you want to be one of the options?

7 Reasons why small businesses need a website

3. A website is where you sell your products and/or services

Having a website can act as a catalogue or a brochure for your products and services, it’s a billboard to pull customers in. With a website you can put your business in front of millions of people.

4. Your customers expect you to be online

In most cases potential customers will vet you based on your website and decide on the spot whether to contact you or not. 80% of participants between 18-54 say they are more likely contact a business if they have a website. You could be missing out on potential customers if they can’t find you.

5. Get new customers for your business

People are searching for new information online. So, they tend to search for solutions to their problems more and more. This can mean a lot when your potential customers are deciding where they want to buy their next product or service. Show them that you can solve their problem and that you understand their pain.

7 Reasons why small businesses need a website

6. Educate your customers

If you provide value through your website and educate your potential customers about your niche, they will be more engaged with you and more likely to become an actual customer. You can also influence your customers buying decision.

7. Showcase what you have accomplished

Your website presents a good opportunity for you and your business to show what you have already accomplished, not only this but how your products or services help other people and their business.

7 Reasons why small businesses need a website

The Bottom Line

It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. If you’re looking for a website, then contact us today: 01543 624047 or visit our web design page.

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